Because there is complexity in purity.
Elegance in plainness.
Intricacy in streamlining.
Richness in reduction.
Depth in minimalism.
Surprise in uniformity.
Innovation in re-use.
Cool in the avoidance of cool.
And there is true sophistication in simplicity.

La declaración de muji.com. Visto en swissmiss: Muji manifesto