Why is Apple popular? Because the preeminent Japanese gadget companies couldn’t do software.

The iPhone is software wrapped in a beautiful package. And the companies couldn’t make that leap. And that’s why Apple has that success with the iPod.

Entrevista a Steve Jobs, All Things D.

Y ahí está, en dos frases. Apple gana dinero de su hardware, pero el gancho es el software. El total es más que la suma de las partes.